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David Thacher, general manager of global CRM for Microsoft Corp., used this week's DCI conference in San Francisco to position the company's .NET architecture for delivering Web services as a key ...

Managing customer relationships well is critical for any business. And as a business scales up, it’s important to empower the people who manage these relationships with the best available technology.

The fast changing digital economy also sees business increasingly discover that it is not enough to sell products in order to become successful, it is necessary to establish relationships. Each ...

In today’s competitive business landscape, an efficient Customer Relationship Management (CRM) system is not just a tool but a necessity. While off-the-shelf CRM software provides generic ...

For years, customer relationship management (CRM) in law firms has often been viewed as a glorified Rolodex — a necessary but often underutilized system primarily seen as a data repository. With the ...