Business.com on MSN
One-click purchasing: How click-to-buy is revolutionizing e-commerce
Amazon pioneered one-click purchasing in 2000. Cornell research shows it increases customer spending by 28.5% and reduces the ...
You’d probably guess that simplifying the checkout process at an online retailer will lead customers to buy more. The question is: How much more? New Cornell research shows that after signing up for ...
Bankrate on MSN
Click to Pay: What it is, how it works
Click to Pay allows customers to make purchases with just one click, eliminating the need to manually enter credit card ...
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