For millions of Baby Boomers and Gen Xers, the lilting jingle tinkling from slow-moving Mister Softee ice cream trucks conjures up nostalgic memories. But the realities the company’s dwindling number ...
The man in the Mister Softee truck stuck his head out the window and glared at the fellow in the white cap and black bow tie. Jose Martinez parked his Good Humor truck Tuesday at an Upper West Side ...
It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 Mister Softee ...
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