Letchumy Arumugam, 50, owner of Sara Bombay Tailoring is seen checking on 'Aari' embroidery on a single blouse. 'Aari'' embroidery takes centre stage among Indian women for this year's Ponggal harvest ...

You can be in Heena Kochhar’s Tarruf at an intimate gathering or at work, such is the versatile glamour of the pieces soaked in Indian crafts that speaks the contemporary language. A chat with the ...

At the trailer launch event of her much-anticipated film Odela 2, Tamannaah Bhatia turned heads with a sartorial choice that celebrated Indian craftsmanship and old-world charm. The actress, known for ...

Tamil Nadu Adi Dravidar Housing and Development Corporation (TAHDCO) has invited applications for a 30-day diploma course in aari embroidery and hand printing on textiles for Adi Dravidian and tribal ...

As Winter 2025 approaches, embracing traditional warmth without compromising style is paramount. Kashmiri kurtas, renowned for their intricate Aari or crewel embroidery, are the perfect solution. The ...