Salesforce has announced two new ABM innovations within Salesforce Digital 360, which will help companies identify accounts with buying signals and optimise their ABM campaigns. The first innovation, ...

Overview:  Fewer tools win. B2B teams perform better when platforms are connected and purposeful, not stacked without a ...

Account-based marketing (ABM) is a popular strategy among B2B companies, as it focuses on targeting specific high-value accounts rather than broad market segments. As technology evolves, well-known ...

Account-based marketing (ABM) has evolved from a niche tactic for high-value accounts to a strategic growth engine for B2B organizations. However, as marketing leaders look to expand their ABM efforts ...

Constant advances in tech and data can speed targeting, personalization, and campaign execution. But it's not as overwhelming as it sounds. B2B marketers have always been plagued by the paradox of too ...

Fully 91% of B2B marketers are already using AI for account-based GTM, so we're well past the point of AI adoption being hypothetical. Even so, there's great variance in how it's being used and where ...

Marketing has entered a new phase where accuracy and personalization outweigh broad campaigns. Astrad positions itself within this transformation as a platform that delivers Account-Based Marketing ...

(Ad) Marketing and sales are instrumental in ensuring that your business reaches a sustained level of growth and success. But the traditional B2B marketing and sales funnel aren't likely to accomplish ...

It’s hard to imagine the world of B2B marketing without martech. It has been one of the primary drivers of transformation in the profession for almost two decades, and continues to accelerate in terms ...

In the 1990s, B2B companies began to shift their marketing strategies away from a mass marketing approach to a more targeted approach, recognizing that the more specifically they could understand ...