Adobe said Thursday it had integrated Adobe Analytics into its Audience Manager data management platform (DMP). The integration makes it easier for marketers to combine first- and third-party data ...

Adobe introduced Audience Analytics for Adobe Audience Manager (AAM) in beta this week, bringing together its Audience Manager data management platform and its Analytics solution. It follows the ...

On Wednesday, Adobe enhanced its Analytics Cloud with several updates designed to help businesses glean and act on insights from customer data, including Context-Aware Sessions, Audience Analytics and ...

As a brand, Adobe is synonymous with creating multimedia software like Photoshop, Acrobat, Illustrator, Premiere Pro and After Effects. In 2009, Adobe ramped up its online marketing and analytics ...

Adobe Analytics Cloud, the customer intelligence engine service within the Adobe Experience Cloud, is known for providing actionable insights to businesses leveraging accurate, timely and insightful ...

TORONTO, ON--(Marketwired - October 06, 2016) - Addictive Mobility, a leading mobile ad tech solution provider and Adobe Audience Manager, the industry's leading data management platform (DMP), have ...