As the United States ushered in its 45th president on Friday, Google quietly ushered in a number of updates to its ad platforms. But it was Google’s reduction of third-party cookies and pixels on ...
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More Data, More Problems: Explaining the DOJ's Push to Get Google to Share More Ad Data
The Justice Department's proposed antitrust remedies for Google’s Search trial could force the tech giant to crack open its walled garden and give buyers more data on where their ads run. Of course, ...
Zefr recently announced it has built out support for Google products around AI-Powered Brand Safety and Suitability Verification on YouTube. The expansion now includes YouTube Shorts inventory, as ...
Amazon is developing clean room data technology that could improve measurement and data for ad campaigns, according to sources familiar with the product. The idea is similar to other clean room ...
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