Google Ads now lets Android App campaigns optimise bidding for view-through conversions, showing a shift toward video-driven ...

As 2026 unfolds, the era of manual campaign optimization is effectively over. The next phase of app growth is defined by ...

Forbes contributors publish independent expert analyses and insights. Kate O’Flaherty is a cybersecurity and privacy journalist. “No ads, no games, no gimmicks.” This was the ethos of WhatsApp ...

“Degrading” ads objectifying women, showing non-consensual sexual encounters, and using pornographic tropes have been banned by the UK advertising watchdog after appearing to child audiences on on ...

With Apple forced to let developers direct customers to non-Apple payment options, the iPhone maker has resorted to buying ads for high-value apps so it can keep getting its cut of subscriptions.

Apple confirmed that the current ads will run in either the existing position or further down in search results.

In recent months, dozens of tech start-ups have begun running explicit ads on Facebook, Instagram, and TikTok for apps that encourage ‘not safe for work’ (NSFW) experiences. The adverts feature ...

WhatsApp is launching three new ad features in a global roll-out across the messaging app. The Meta-owned platform says the new ads will not be shown in the same place as people's private chats, nor ...

Meta’s online ad library shows the company is hosting thousands of ads for AI-generated, NSFW companion or “girlfriend” apps on Facebook, Instagram, and Messenger. They promote chatbots offering ...

Meta and TikTok have run thousands of ads for apps that use AI to generate fake kissing videos of people, allowing users to upload photos of any two people and let AI convert them into a video of them ...

If there's one thing that bothers me in this modern era, it's advertising. I understand companies have to pay the bills, but sometimes ads can become a bit much. Even worse, some ads feel like a ...