In skin care, companies use allantoin to reduce irritation and sensitivity. Allantoin can be in many skin care products, including cleansers, lotions, serums, and face masks. Allantoin is a compound ...

Social media has driven beauty trends for a while now, from facial contouring to dermaplaning. One of the latest favorite ingredients? Allantoin. The popular K-beauty brand Soko Glam posted a photo of ...