Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

Are you ready to start tracking your offline conversions for a more comprehensive look at your marketing campaign results? Can you get ahead of your competition by using in-person Google Analytics 4 ...

This post was updated Feb. 13 at 10:04 p.m. User data is everywhere – exercise analytics on Strava, food reviews on Beli, curated playlists on Spotify and movie ratings on Letterboxd. A growing number ...

A new app called GoBlue has launched to help those looking to track their following on Bluesky, the Twitter-like social network that’s rapidly grown in recent weeks to reach nearly 24 million users.

Despite positioning itself as a pro-privacy tech company, Apple has been accused by iOS developers of behavior that “should raise many privacy concerns.” It all relates to Apple’s own apps, including ...