Apple Inc. (NASDAQ:AAPL) is reportedly gearing up to introduce two new Vision Pro headsets and revamp its iPadOS. This comes amidst a major reshuffling in the company’s leadership and challenges ...

Company had hoped the virtual reality device would herald a new era in ‘spatial computing’ ...

Commentary: Live sports are coming to the Vision Pro headset. After my first view courtside, I have mixed feelings.

The Apple Vision Pro headset, heavily hyped as the ‘entry point for the future of spatial computing,’ is having a hard time finding consumers. Vision Pro report ...

In 2023, Tim Cook “Your surroundings become an infinite canvas,” revealing Apple as the pioneer of spatial computing. Fewer than three years later that canvas is shrinking rapidly. IDC estimates that ...

I watched a full NBA game in Apple Immersive Video on Vision Pro, and it felt remarkably close to sitting courtside.

Apple today shared a new spatial video that's designed to highlight the Vision Pro headset, demonstrating how the device can be used to make and preserve memories. For the video, two parents, Sam and ...

Back in June of 2023, I was among one of the first 100 or so non-Apple employees to try the Vision Pro, the much-hyped mixed reality headset by the tech giant. Despite having tried my fair share of AR ...

Overall, Apple’s digital ad spend tied to the Vision Pro in the US, Australia, Canada, France, Germany, UK, Italy and Japan in YTD 2025 was down more than 95% year over year in each market, Sensor ...

A new report, citing old data and dressed in concerned-analysis energy, claims Apple’s Apple Vision Pro is a rare misstep, a ...

The first live sporting event was broadcast in the Vision Pro, and it’s a big disappointment. The experience could be amazing ...

So much for Apple’s current obsessions. But the company’s real money-maker remains the iPhone, and 2026 looks set to be a ...