Apple Ads maintained a lead on iOS in all game genres but hypercasual and tabletop in 2025, as competition from AppLovin has increased. Meanwhile, Google Ads continued to dominate on Android, ...
If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...
Apple Arcade will be adding five games on Thursday, December 4, including endless runner Subway Surfers, the world's most downloaded mobile game. Since its launch in 2012, the game has received ...
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