Asda supermarkets have joined forces with augmented reality (AR) experience provider Zappar to create an AR enabled in-store Easter Egg Hunt guided by the Easter Bunny himself. Taking place on ...

Following the emergence of this story around various outlets, Asda has contacted MCV to state that Wii U consoles have only ever been available in around 100 stores, rather than all 555 around the UK.

Asda is set to launch its Christmas ads during The X Factor on Saturday, again shunning the use of celebs. The two ads, created by VCCP Blue – who was appointed to the £100m ad account in August – ...

U.S. owned retailer Asda has become the first supermarket to start accepting pre-orders for the PS4, but it makes no hint as to the final price. Online retailers are always making up release dates for ...

Retail news round-up September 9, 2013: Appliances Online eyes float, Primark owner raises profit forecasts and Asda boss calls for free bus passes for young people. Appliances Online eyes £300m float ...

Asda is recalling packs of its own-brand Curried Chicken Snack Pack after traces of Listeria were found. As soon as our supplier informed us of the positive test result we removed the snack pot from ...

Retail news round-up August 21, 2013: HMV pension fund and other creditors to lose £250m; Asda data reveals disposable income in decline HMV pension fund and other creditors set to lose £250m The HMV ...

Asda came under much criticism on Wednesday for selling mental patient halloween costumes. Specifically, this costume. If you think this is bad, you should see the one labelled 'diabetic'. Photograph: ...

Asda said its announcement that traces of 'bute' have been found in one of its products is part of its commitment to keep customers up-to-date on its product testing regime. The supermarket says its ...

Supermarket Asda is to invest over £700 million in its stores and online operations this year, creating up to 2,500 new UK jobs, it has been announced today. Part of the investment will see the chain ...

Consumer goods giant P&G has awarded Asda the 2013 P&G Social Sustainability Partner Award, in recognition of their partnership on the P&G and Asda Clean Water Campaign. Since the launch of the 1 pack ...

VCCP Blue – which counts Molson Coors, Comparethemarket and Npower among its other clients – replaces Saatchi & Saatchi, which became Asda’s lead creative agency in 2009. In that time Asda has made ...