Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

The global augmented reality market size was US$ 16.9 billion in 2021. The global augmented reality market is forecast to grow to US$ 109.4 billion by 2030 by growing at a compound annual growth rate ...

Thrill and concern meet 7 augmented reality shifts in 2025. The last month has shown entertainment, optics, and niche ...

CBS Texas unveiled its new augmented/virtual reality immersive studio on June 23, the first of its kind in the Lone Star State.

Concern mounts 10 days into December 2025 as major outlets publish no new augmented reality product announcements. This lull ...

For 2018 midterm election coverage, ABC News designed custom augmented reality. ABC News will be covering the 2018 midterms election using a custom-made 360-degree stage — complete with an ...

Snap on Tuesday announced its plans to release a sixth-generation of its augmented reality glasses in 2026, as competition in the smart glasses market continues to heat up. Stream NBC 5 for free, 24/7 ...

Imagine standing in front of the Lincoln Memorial, pointing your phone camera at the building and having additional museum exhibits that you can interact with pop up on the screen. A new augmented ...

Under this development program, Vuzix has already completed the design and development of a waveguide-based display engine for a Collins Aerospace next-generation wearable display system, initially ...

Is reality still reality when it is “augmented” reality? If you are a word purist like I am, then you might agree that the word “reality” must stand alone without the aid of adjectives or qualifiers.

The US Air Force (USAF) plans to integrate a new augmented reality technology into some of its operational Lockheed Martin F-16 fighters. Developed by Florida-based start-up Red 6, the helmet-mounted ...