Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

Yoav Kutner is the founder and CEO of open-source commerce technology pioneer Oro, Inc. Previously, he was the CTO & cofounder of Magento. In the eCommerce era, enterprise sales are increasingly ...

Independent research firm reports that 6sense is a Leader that “differentiates on advanced analytics, deep insights, and robust engagement” for modern B2B marketing teams. SAN FRANCISCO--(BUSINESS ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. B2B marketers were introduced to many new AI capabilities in 2023. From generative AI like ...