DDB Singapore has formed a new partnership with Temasek Polytechnic (TP) to launch a joint Behavioural Intelligence Group (BIG). Together, their research aims to help marketers bridge the gap between ...

When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...

Decision-making in B2B marketing is a fickle beast — while practitioners often want to drill prospects with all relevant product information, there’s an opportunity to better understand buyers’ ...

Los Angeles, CA , Nov. 26, 2025 (GLOBE NEWSWIRE) -- ADcology, the behavioral-science advertising agency founded by Dr. Greg Cynaumon, Ph.D., announced today the expansion of its proprietary AI-driven ...

Anthony Tham is one of the most successful advertising creatives in Southeast Asia. Working with Singapore and Chinese markets for the past 18 years, Anthony has become enthusiastic about applying ...

In this episode of the Marketing Smarts Live Show, B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and ...

Advertising group WPP has launched an ‘agent hub’ on its AI marketing platform, with AI agents dedicated to areas including ...

NEW YORK, June 10, 2020 /PRNewswire/ -- Ogilvy today announced the final line-up for Nudgestock 2020, the can't-miss festival where creativity and behavioral science intersect. It's a day to think ...

As humans, we’re creatures of habit. Whether it’s a daily workout or a daily doughnut, it’s natural for our brains to create routines we follow habitually, be they good or bad. The field of behavioral ...