But for the first time since 1980, the Hoosiers' athletic programs have a mascot, and it coincides with the best season in ...

Despite having over 200 years to develop a brand and marketing, Indiana University lacks in one area— it has no mascot. It’s not for a lack of trying. During the 1900s, IU tested out a slew of mascots ...

A move is afoot in Bloomington, dare we say a stampede, to bring back the humpbacked, shaggy-headed bison as the Indiana University Hoosiers mascot -- a beast that has a decades long, on-again, ...

After several weeks of social media teases, IU Athletics today confirmed the return of the Bison mascot in a video posted to its social media accounts. The mascot will be named “Hoosier the Bison,” ...

BLOOMINGTON (WISH) — As IU football braces for its biggest game since the 1968 Rose Bowl, a memory from those old glory years may be rejoining the program. From 1965 through 1969, a mascot in a wooly ...

BLOOMINGTON, Ind. – On Tuesday, Indiana athletics finally revealed to the world what it had been teasing for the last two weeks on its social media channels. The Bison is back. Indiana’s latest video ...

BLOOMINGTON, Ind. (WXIN) — Amid the best football season in Indiana University history, a movement is growing to bring back the Bison as the school’s official mascot. The Bison was the official mascot ...

A bison will once again be roaming the sidelines at Indiana home games. The school officially reinstated its bison mascot after a 56-year hiatus. From 1965-69, Indiana athletics featured the bison ...

NEWTON COUNTY, Ind. — There's a unique connection between sport and science for Indiana University, which is reviving a bison mascot to rep IU athletics this year. Turns out, an IU alum is bringing ...

BLOOMINGTON, Ind. — More than half a century later, the bison is returning home to Indiana University. Photo of an IU Bison mascot on the field in 1965 (via Indiana University Archives) On Tuesday, ...