April 26, 2024 - A specific color or color combination can be the subject of common law trademark protection and/or federal registration with the U.S. Patent and Trademark Office ("USPTO") in certain ...

Color can be a powerful tool for brand recognition, but securing trademark protection for a color mark involves unique legal and evidentiary challenges. Recent decisions from the Federal Circuit and ...

“In most countries in Asia, any color-based trademark application will, for sure, at least at the first round, be rejected on the grounds of lacking distinctiveness.” With their creative minds, ...

“As it ruled in Sunrise Jewelry, the Federal Circuit said that following Medisafe’s reasoning would afford more protection under the Lanham Act to a color mark than a word mark, undermining the Act’s ...