Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early 2020s, it largely felt trapped in a cul-de-sac of lifeless sans-serif ...

All three of these corporate behemoths’ updated wordmarks are somewhat heavier than their predecessors, while not representing radical changes. Unlike Walmart’s brutalist look of a generation ago, ...

Fresh off a thrilling season, MotoGP unveiled a brand-new look. Moving forward, the motorcycle series will utilize a unique slogan, which coincides with the series’ boldness, “Faster. Forward.

Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early 2020s, it largely felt trapped in a cul-de-sac of lifeless sans-serif ...

When it announced that it would be transitioning to manufacturing only electric vehicles by 2030, Buick did something that a lot of other automakers have done, and introduced a new brand identity, ...

SEATTLE — The name and logo of Seattle's Professional Women’s Hockey League (PWHL) team were officially unveiled Thursday by team officials as Seattle Torrent. The name and logo are designed to embody ...