IF YOU FEEL YOUR KIDS ARE SPEAKING A DIFFERENT LANGUAGE FROM YOURS THESE DAYS, YOU ARE NOT ALONE. SOCIAL MEDIA, BRAIN ROT, MEMES AND PHRASES ARE TAKING OVER AND SHAPING HOW KIDS ENGAGE AND INTERACT.

Your brain is biologically wired for memes. Memes don’t just spread for fun; they tap into parts of the brain evolved to help us learn from others, develop skills, and adapt to our social environment.

The moment the SheKnows Teen Council settled around the table during one of our focus groups, the chaos began. “Wait, you don’t know Mango Funk?” one girl gasped, half-laughing, half-scandalized.

When I first heard about TikTok's new meme trend, Italian brain rot, it reminded me of Sukumar Ray's Abol Tabol, a collection of Bengali nonsense verse. Only that was literature; this is actually ...

If you feel like your kids are speaking a different language these days – you’re not alone. QUIZ: How well do you know the words of the year? Sign up for our Newsletters Social media “brain rot” memes ...