Our primary brand color is Northwestern Purple. The new Northwestern Purple is a custom ink color and can no longer be referenced by a Pantone number. Designers and vendors must refer to approved ...
In the vibrant world of branding and marketing, colors play a crucial role in shaping perceptions and evoking emotions. Your brand's color palette is more than just a visual element; it's a powerful ...
When you think of IBM, is there a color that comes to mind? How about breast cancer or UPS? Global brands use color to create recognition. According to a University of Loyola study, “Color increases ...
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