The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

Now, AI has disrupted the whole process. Today, brand consultants feed AI vast datasets, social listening signals, customer ...

Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

Below, we continue with our top branding trends for 2026 based on their social impact, industry relevance and engagement ...

Are you interested in body branding? You’re not alone. Many people are intentionally burning their skin to create artistic scars. But while you might consider these burns an alternative to tattoos, ...

Learn key strategies for creating a brand that leaves a lasting impression. Discover how consistency, differentiation, and creativity contribute to brand success.

The U expands branding and licensing revenue, protects trademarks and boosts retail sales with Unrivaled Teamwear partnership ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

A brand distinguishes a company's products from those of a competitor by using a recognizable name, symbol, color and design to mark the distinction. Branding is a powerful tool that shapes reputation ...

Personal branding is widely hailed as an indispensable career strategy, often for good reason. I’ll admit I’ve used it myself to support my career and businesses. The concept is simple: Spend time ...

Discover "The 22 Immutable Laws of Branding" by Al Ries and Laura Ries for effective strategies to build powerful, lasting brands.

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...