Neat idea, but with no mention of a dev kit it's another sign of Lego's descent into designing nothing but fun on rails Not ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

LEGO announced the ‘Smart Brick’ at its first-ever CES event. When people talk about CES, they’re usually talking about the future — not toys. CES (short for the Consumer ...

Announced at American tech show CES, LEGO has unveiled three new LEGO Star Wars sets to launch the Smart Play system. These ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and ...

Lego fans of all ages are gearing up for the New Mexico Brick Convention, taking place on Saturday and Sunday, Jan. 17-18, at ...

Lucky for us Star Wars fans, the new Smart Play sets debut with a Star Wars theme. The three builds launch the first two days ...

The Suffolk Credit Union Arena in Brentwood is set to become a Brick. House. Mighty, mighty, just Lego’in all throughout, as the traveling Brick Convention comes to Long Island for the first time Oct.

LEGO is popular — and not just with kids. Sales of LEGO bricks and related products surged during the pandemic from 2020 through 2023. Popular movies have helped fuel that interest. So has the reality ...