Bud Light today released the final ad in its “Super Bowl Trilogy.” The three ads — extensions of the brand’s “Game of Thrones”-inspired “Dilly Dilly” campaign — were designed to have something of an ...

Was there ever any question whether there would be a new “Dilly Dilly” commercial airing on Super Bowl Sunday? Even if it’s bad form to answer one’s own rhetorical question, no. No there was not.

Bud Light's 'Dilly Dilly' just made a comeback at the Super Bowl with a weird crossover ad with Game of Thrones — here's what the phrase means We asked the CMO of AB InBev to reveal how Bud Light's ...

In an unsurprising move, Bud Light is celebrating the first anniversary of its hit “Dilly Dilly” ad series from Wieden + Kennedy New York by launching two more new spots to kick off the brand’s 2018 ...

Bud Light will continue to bet big on its popular “Dilly Dilly” ad campaign for the biggest marketing platform of the year: Super Bowl LII. Whether the new ads can turn around slumping sales remains ...

If you've watched commercials on television at any point over the past six months, you've probably seen an odd one featuring a medieval king, queen and their subjects raising their beers in an ...

As Bud Light struggles to attract millennial and Gen Z drinkers, a Miller Lite executive slammed the brand's viral "Dilly Dilly" campaign in a recent interview.