The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Kathrin Hamm Over the ...

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If you want a strong brand presence — and therefore more loyal customers — you need to unlock the power of two specific components of a public relations strategy. PR, podcast appearances and social ...

Founder of Prosh Marketing, a fractional CMO & marketing agency that helps startups & SMBs build their marketing practice and go to market. When it comes to startups, building a strong brand is not a ...

Increasing brand awareness is crucial for any business looking to grow and thrive in a competitive market. As someone deeply involved with building my own brand, I’ve seen firsthand the importance of ...

Building brand awareness has long been an important but widely overlooked part of SEO. AI Search has brought this activity to the forefront. The following ideas should assist in forming a strategy for ...

TIDAL Digital's Simon Lomas shares a detailed outline on how marketers in the Middle East can shift strategy to brand-led ...

Marketing is a crucial part of any business, but it’s especially important for small businesses looking to build a strong brand and stand out in a competitive market. MailChimp says that "many small ...

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and ...

Branding in the tech industry goes beyond visual elements. It involves creating a meaningful identity that resonates with the audience, inspires loyalty and differentiates the company from competitors ...

In a Q&A with CM sister pub Event Marketer, State Farm’s Head of Marketing Alyson Griffin provides tips on building brand awareness, meeting Gen Z consumers where they are and creating experiential ...

Whether it's perfecting AI programs, building brand awareness or increasing investments, there is a lot multifamily professionals are looking to achieve. It’s often helpful to plan out what you hope ...