The last two years have reshaped how organizations use AI. Automation is everywhere, AI websites are becoming standard, and ...

Marketing means constant reinvention. We launch, measure, tweak and sometimes scrap entire systems when new insights surface. I’ve managed more than a dozen platforms, rebuilt the same lifecycle ...

The highest ideal of customer service is ease—not just a frictionless, personalized experience for customers themselves, but ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Acquiring a customer is expensive. Losing one is even more costly. But companies can build ...

The introduction of AI into common business use has brought solutions to a variety of once tedious time sinks in sales and marketing. Customer relationship management (CRM) in particular stands to ...

Salesforce (CRM) is undervalued due to market fears that AI will make CRM software obsolete, but fundamentals remain strong. CRM is transitioning from high growth to a mature, highly profitable SaaS ...

A new Gong study of 7.1 million sales opportunities reveals that 7 in 10 revenue leaders now trust AI, with sales teams using ...

The banking industry has been transformed radically— it is no longer only about regular transactions but the building of mutually desirable relationships, delivery of extremely customized interactions ...

Digital government is a trust-based revolution. As global agencies embrace AI and cloud customer relationship management systems, they carry a responsibility to uphold ethics, transparency and ...

Sales organizations are racing to embrace artificial intelligence (AI) to sharpen customer engagement and boost performance, but many are discovering that enthusiasm alone doesn’t guarantee results. A ...

Salesforce is poised for a turnaround, driven by its new AI-powered Agentforce platform and ambitious FY30 targets. Agentforce is rapidly gaining traction, fueling new customer growth and positioning ...

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