When one of the military’s top cybersecurity generals announced last week that he wanted to get rid of the Common Access Card (the credit card-sized identification badge used across the Department of ...

As a former venture capitalist, I always tell founders that the most powerful tool they can employ while fundraising is a data-driven pitch. Leading with data is even more valuable during periods of ...

The Community Advisory Committee (CAC) overseeing Bally’s $4 billion proposed casino to be built at Ferry Point in the Bronx voted 5-1 on Monday to forward the application to the New York State Gaming ...

In the intricate tapestry of business metrics, CAC stands out not just as a measure but as a philosophy, guiding businesses toward both profitability and meaningful customer engagement. Every dollar ...

LTV:CAC isn’t always the best metric for PPC. Avoid pitfalls that can lead to misguided budget decisions and overestimated profitability. Savvy PPC marketers often praise LTV:CAC as a superior KPI for ...