Honda is preparing a visual reset for its cars, but the familiar chrome H is not vanishing from every grille at once. Instead ...

Honda’s H badge has been part of the brand since 1963, starting out as a simple, no-nonsense symbol for its cars. Over the ...

A new Honda logo is coming, first seen on its 0 Series EV concepts, signaling a broader branding shift beyond just the cars ...

One of the things that's surprised me in OKC is the number of newer cars that have badges put on them by the dealership. Last time I was driving, more than half the cars I saw had them. In my worlk ...

Car emblems are what help define a vehicle's provenance in an instant. Once you see a prancing horse, a raging bull, a red and black crest, a feral horse, or a cobra, the mind immediately starts ...

For many automakers, printing the make, model, and trim on the back of a car is an afterthought. They grab some silver letters, slap a couple words (or some alphanumeric gibberish) on the trunk lid, ...

Modern cars are expensive to build and that’s why every single company is thoughtful about how much money they spend on every model they make. It’s also why we’ve seen a practice called badge ...