The brewer hopes that the new positioning “Refreshingly and Brilliantly British” will help Carling become a “two billion” pint brand in the on-trade within the next three years. About 1.3bn pints were ...

The brand website and Facebook page for Carling’s new premium lager Carling Chrome is being handled by Fast Web Media. The lager was launched in Asda and Morrisons last week, and will be launched in ...

As Design Week reported at the end of last year, Echo was appointed by Carling’s parent company Molson Coors as strategic brand partner in November 2010 following a four-way pitch, to advise on brand ...

The UK arm of Molson Coors has lined up the first television advert for its Carling Chrome brand in the country.

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Molson Coors is working with a "small number" of pub chains to launch its female-friendly Animée beer brand, and Carling Chrome. The new brands,... Molson Coors is working with a "small number" of pub ...

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Carling has been given a dramatic new look by brand owner Molson Coors in a bid to reinvigorate the lager market. The makeover is part of the brewer’s five-step plan for the brand, which includes ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Molson Coors has had a bumpy track record of late when it comes to new product development. While lower-abv citrus-flavoured beer Carling Zest, launched last March, has performed well enough to ...