Some things we buy at the grocery store never change, such as gallons of milk, chicken noodle soup, and toilet paper. But one of them is making a big change, betting that shoppers will like it.

The toilet paper company is introducing a new field of bathroom-betterment. This is a Digital Trends story. Charmin is known for its hilarious commercials, but now the toilet paper company is ...

You can never have too much of a good thing—especially when it comes to toilet paper. That’s perhaps why Charmin just dropped the Forever Roll, its biggest roll yet. Available online and in stores, ...

For the first time in a century, Charmin is revolutionizing the world of toilet paper—simply by changing the shape of the perforation. Replacing the traditional straight line with a scalloped edge, it ...

Charmin's new Ultra Soft Smooth Tear toilet paper has wavy perforations to deliver a better, smoother tear. Charmin has a new take on how toilet tissue tears. The Procter & Gamble brand this month ...

Charmin has unveiled its newest product: A toilet paper roll that stretches as tall as the Washington Monument. Now available nationwide online and in store, the Forever Roll, gives consumers "a ...

P&G's auction of digital artwork inspired by Charmin toilet paper comes as NFT auctions make headlines. A digital work titled "Everydays: The First 5000 Days" by artist Mike Winkelmann, professionally ...

While Charmin doesn't plan to release the BRB Bot, the toilet paper brand can at least raise awareness as people share demonstrations of the technology with their friends and followers on social media ...

Charmin has announced a new design in its toilet paper for the first time in 100 years — and it’s not what you think. The mega-brand announced on Monday, Oct. 2, that the Ultra Soft rolls of toilet ...

GeekWire is covering CES 2020 live from Las Vegas, highlighting the latest in consumer electronics, voice assistants, self-driving cars, 5G connectivity, and more. by Kevin Lisota on Jan 6, 2020 at 12 ...

Corrections & Clarifications: An earlier version of this article did not specify which version of Charmin's "Mega Roll" is offered in a 24 pack for $31.49 from Amazon. It's the "Ultra Strong Clean ...