Chevy's bow tie emblem found front and center on each grille is probably one of the most iconic American symbols out there, along with Coca Cola, Nike, and McDonald's. Chevrolet's bow tie has become a ...

You're probably familiar with Chevrolet's bowtie emblem regardless of whether you're a fan of the brand. Why Chevrolet adopted it over 100 years ago isn't exactly clear, although many accept the ...

As one of the most well-known emblems in the automotive industry, the Chevy bowtie remains a symbol of the American brand's long and storied history - having changed little since its introduction in ...

Chevrolet's iconic bowtie logo has been a symbol for the brand for nearly a hundred years - making it almost as old as the American marque itself. Though one origin story for the logo is more ...

Unless you're a real grease monkey or a die-hard fan of Chevrolet cars, you may not know that the now-famous logo for the American car brand is actually referred to as a "bowtie." Others call it a ...

The Chevy bow tie is an iconic emblem with a rich history that runs deep. Over the past few months, GM Authority readers have been writing in asking whether there is any difference between vehicles ...

You may have heard the legend of how Chevrolet's co-founder Billy Durant came up with its famous bowtie logo when he saw the design on wallpaper in a Paris hotel. The problem is the legend isn't true.

On Oct. 31, Automotive News will publish a special issue marking Chevrolet's 100th anniversary. Here's a sample of the 100 stories we will tell. Billy Durant, co-founder of Chevrolet, wasn't just a ...