The Coca-Cola AI Christmas advert can be studied as an example of what happens when a company risks decades of hard-won brand equity through the use of nascent tech that's still not up to the job to ...

Coca-Cola has released more uncanny AI-generated Christmas ads, despite the backlash from last year, prompting calls to boycott the soft drink company. Once again, Coca-Cola is embracing generative AI ...

I love Diet Coke almost as much as I love water (and I’m only being slightly hyperbolic), so when I saw that Coca-Cola released the brand’s first new holiday flavor, Coca-Cola Holiday Creamy Vanilla, ...

Coca-Cola has done it again… And not in a good way. The multi-billion dollar beverage company caught heat last year after releasing an AI-generated holiday commercial that many people were less than ...

The beverage giant is making a change that should make some customers happy, but many will want Coca-Cola to do more. Coca-Cola has faced one key criticism that it's hard to ignore. It has addressed ...

Coca-Cola’s business isn’t one that lends itself to rapid growth. Its business supports reliable profitability that’s largely passed along to shareholders as dividends. As the adage goes, slow and ...

Coca-Cola stock is now trading near its all-time highs, and this is unnerving for some investors. Although the earnings multiple might seem elevated, the stock is still trading in line with its ...

Coca-Cola is an industry-leading consumer staples giant. The company is outperforming its main rival. Coca-Cola's stock isn't cheap, but it does look fairly priced. Coca-Cola doesn't go on sale very ...