New wireless carriers show how retail consumer segmentation is shifting toward identity, behavior, trust, and affiliation, ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

Anyone immersed in the business world has a grasp on how dynamic the market's behavior is when it comes to consuming goods and services. Every year, business owners across the country are forced to ...

As AI continues to evolve, its role in shaping our shopping experiences will only grow, making it essential for businesses to stay attuned to these emerging trends. Source: Ollyy / Shutterstock ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

The advent of the internet and the subsequent rise of online shopping have revolutionized the way consumers shop. With just a few clicks, shoppers can now browse through a vast array of products and ...

If 2024 was about experimentation, 2025 was about full-scale internet influence. Trends didn’t just emerge online, they dictated buying decisions, brand strategies, and even real-life behaviour.