The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...

With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

Evaluating the effectiveness of a creative ad remains a critical, ongoing consideration for health brands. Improving content quality is more than just an exercise in creative pride, there are ...

Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what ...

The best advertisements don’t just sell products — they are creative and make us think about the brand long after we’ve seen ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...

What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...

For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

Indiana's House Bill 1059, introduced by State Rep. Cindy Ledbetter, would allow school districts to sell ad space on school ...

Almond Breeze is taking aim at the growing fatigue with “AI slop” in a new campaign starring the Jonas Brothers. Created by ...

Creative is a strong performance lever. In fact, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined, according to recent data from ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...