In influencer marketing, first impressions matter, and branded packaging is often your first opportunity to make an impact. It’s not just a container for your product—it’s a powerful tool that can ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Influencer marketing is ...

We asked our Drum Network agency members,"as influencer marketing becomes a popular choice of promotion, the product becomes an accessory of the person in the spotlight. Should influencers be given ...

“Authenticity” has become much more than a buzzword in retail, where brand loyalty is proving fragile. In fact, authenticity is now critical to survival. Forrester research indicates that 71% of U.S.