Here's what we thought about two customized makeup brands What It Is: Finding Ferdinand, a custom lipstick brand, and MatchCo, a custom foundation app Who Tried It: Jillian Ruffo, Associate Beauty ...

Let’s face it, make-up can be fun, but finding that perfect shade is like finding a needle in a haystack, until now. Shady never looked so good. It’s time for your make-up to get a make over. At Sean ...

Here's a little secret that the cosmetics industry doesn't want you to know: the base materials for most makeup, from the cheapest lip gloss to the highest-end eye shadow, is basically the same. The ...

Tracy Sayuki Wells launched her family’s fledgling Laguna Hills company in June with the idea of blending cosmetics and technology to create makeup that perfectly matches a person’s skin tones. Less ...

L'Oréal, already known for Le Teint Particulier, its in-store custom makeup printer, has plans to cut out the retail cosmetics experience altogether. Perso is a 3-in-1 device that prints foundation, ...

I know, it sounds way too good to be true — but I assure you it's the real deal. In fact, I'm gonna take you through the process of building your own kit (and share what products I'm picking because ...

Bee Naturals in Maplewood, a store known for Missouri made skin and body products, is soon to have the beauty world buzzing over the launch of their custom makeup bar. Danielle Parsons, makeup artist, ...