(Ad) Marketing is both an art and a science. While marketers learn to connect with audiences on an emotional level through messaging and sensory elements, they miss out on the critical science to ...

Data-driven marketing is no longer a luxury — it’s a necessity. This article explores how leveraging the new generation of data generation can transform your marketing and PR strategies, offering real ...

Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research from Ascend2. The report was based ...

Leading brands have been using data-driven marketing for a few years to great effect. Brands can gain those insights by analyzing consumers’ behaviors, opinions and thoughts and encouraging consumers ...

Data unification matters. Unifying data across platforms creates a single source of truth, which enhances predictive accuracy and enables real-time customer insights. Personalization at scale.

Vienna, Austria--(Newsfile Corp. - April 26, 2023) - The Amazon agency Threesy is announcing a new and exciting approach to Amazon marketing and advertising with the launch of new marketing and ...

In today’s fast-paced digital world, using data effectively isn’t just a nice-to-have—it’s essential. From targeted marketing and campaign optimization to creating tailored personas and tracking ...

I'm a huge fan of data. In fact, I love it so much that my mentor gave me a shirt that proudly declares, "I love big data and I cannot lie!" Every day, my team relies on data to shape our strategies, ...

The digital advertising landscape in 2024 has been nothing short of tumultuous, and the year ahead shows no signs of settling. Major shifts in the industry have left advertisers and marketers ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Like so many technology buzzwords, "data-driven" is the term du jour to describe every business, software, tactic and decision maker. Data embedded in every strategic decision. Data that optimizes ...

Growing your business is a daunting task. But thankfully, data has solved a lot of issues for businesses and marketers. With the right data and analytics tools, you can turn the tables and skyrocket ...