An industry narrative is emerging that has the potential to exacerbate the structural flaws in digital advertising rather than usher us into a new paradigm. Some of our industry’s sharpest minds are ...

New data science-driven alert framework expected to reduce clinician burden by 45% while preserving industry-leading ...

For decades, chronic disease management in Medicare has been hampered by a fee-for-service payment system that rewards volume and activity rather than true clinical improvement. This model created ...

Recognizing the significant benefits in strategic decision-making, improved customer insights, enhanced operational efficiencies and increased competitive advantage, companies are increasingly ...

The future of AI-powered marketing measurement will reward organisations that prioritise high-quality, outcome-driven signals ...

For decades, the health and fitness industry has relied on motivation, aesthetics, and loosely defined programs to promise ...

NEW YORK, NY, UNITED STATES, February 5, 2025 /EINPresswire.com/ -- Haymarket Medical Education (HME) and myCME are expanding their outcomes reporting to provide ...

NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, has released its Body & Skincare Convergent TV Outcomes Report, detailing the industry's linear and streaming TV ad performance in Q4 2024. The ...

For the first time, researchers have used machine learning—a type of artificial intelligence (AI)—to identify the most ...