Data has evolved from being a support function to becoming the very foundation of competitive advantage in business today. Artificial intelligence (AI) is transforming industries, and companies are ...

The push for incorporating data and analytics into business is widespread, and empirical evidence confirms it's not just hype. Data-driven companies are 23 times more likely to top their competitors ...

After years of providing valuable content and insights into Bitcoin investing, I’ve spent countless hours analyzing data and reviewing charts to help you build a strong foundation for your Bitcoin ...

Like so many technology buzzwords, "data-driven" is the term du jour to describe every business, software, tactic and decision maker. Data embedded in every strategic decision. Data that optimizes ...

Leading brands have been using data-driven marketing for a few years to great effect. Brands can gain those insights by analyzing consumers’ behaviors, opinions and thoughts and encouraging consumers ...

Data-driven marketing is no longer a luxury — it’s a necessity. This article explores how leveraging the new generation of data generation can transform your marketing and PR strategies, offering real ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

In today’s dynamic business landscape, data-driven decision-making has become a critical factor for success. Organizations that empower their employees with timely access to accurate data and insights ...

A staggering number of businesses are realizing the positive impact AI can have on marketing, personalization, and customer experience. But under the hood, AI efforts are only as good as the data ...

Learn how to make data-driven SEO decisions for consistent results. Discover the power of leveraging data for effective SEO strategies. In SEO, making strategic decisions without empirical data is ...

Willis, a WTW business, has appointed Kate Harb as Global Data Strategy Leader and Dermot Sargent as Global Digital Platforms Leader as part of its focus on digitization and a data-driven strategy.