Brand purpose has become a misunderstood buzzword, argues columnist Andrew Tindall. Treated as a consistent, emotional mission that fuels creative expression and cultural relevance, it’s not the enemy ...

As a child, I adored Valentine’s Day. I loved the chocolate hearts my mom slipped under my pillow, the handmade card from my grandmother and the pink-frosted cupcakes we shared at school. But by the ...

To be blunt, what is brand purpose and why is it so important? The definition of purpose is ‘the reason why something is done or exists’. So, your brand purpose is why your business exists. I can’t ...

The definition of purpose, if you were to look it up, presents itself as an apparent dichotomy, depending on how you apply it to your life or career. Purpose becomes the very reason something is done ...

When asked to define your brand’s purpose, it is easy to reply with the flippant response of “to make money.” And as business owners and entrepreneurs — and yes, even marketers — can agree, making ...

For some venture capital investors, purpose is a selling point. It’s no secret that VC funding was more difficult to come by in 2023. In fact, it was on pace to be the lowest year since 2018, with ...

It has become such common advice that few question it. But rather than inspirational, it can feel like a burden. How do I go about finding this and what if I never do? This is “purpose anxiety” — the ...

It has become such common advice that few question it. But rather than inspirational, it can feel like a burden. How do I go about finding this and what if I never do? This is “purpose anxiety” — the ...

Purpose anxiety has been a topic of introspective discussion this year, with Psychology Today featuring a February article by Jordan Grumet, author of “The Purpose Code: How to unlock meaning, ...