Creative Realities will showcase Digital Drive-Thru 2.0 at NRF 2026, including a full canopy installation and a three-screen configuration. Media and attendees can explore the system’s modular ...

To boost drive-thru speeds, McDonald’s is expanding its Ready on Arrival program. The geofencing-powered system in the ...

The technology company now works with 12 restaurant brands and wants to establish itself as the clear market leader this year ...

McDonald’s is reshaping the drive-thru experience with new technology in 2026, aiming to blend speed, accuracy, and ...

Creative Realities, a provider of digital signage, media and adtech solutions, has launched digital drive-thru 2.0, a modular ...

Fast food companies have been experimenting with integrating artificial intelligence into their restaurants, from Flippy the burger-flipping robot at White Castle to dynamic pricing at Wendy's. One ...

The inventor of Wendy's FreshAI, the burger chain's AI-powered drive-thru system, has left the company. Michael Chorey has joined Presto, an AI automation provider for the broader restaurant industry.

The drive-thru has been a cornerstone of the quick-service category for well over half a century. For much of that time, the model remained largely unchanged. Cars pull in, place an order, pay, pick ...

Let’s start with a debate on consumer behavior: Are fewer restaurant goers visiting the drive-thru? From January 2024 through June 2025, there have been consistent gains in dine-in, delivery, and ...

A person receiving bag at drive-thru window - NewJadsada/Shutterstock In 1948, In-N-Out Burger became the first fast-food chain to roll out a real drive-thru system, powered by Harry Snyder's two-way ...