Oxford University Press may have crowned "brain rot" the word of the year, but "dynamic pricing" was also a top contender. Originally coined by economists in the late 1920s, dynamic pricing refers to ...

When word got around that the burger chain Wendy’s would start surging prices in 2025, the backlash was swift. What followed was a swarm of media coverage, outraged customers, late-night TV jokes and ...

With dynamic pricing, prices increase or decrease in real time. What drives dynamic pricing? Factors include demand, market conditions and competition. Dynamic pricing can be especially useful in ...

Customers at one of the United States' largest fast food chains may soon find themselves in the middle of a new burger-based experiment. Starting in 2025, Wendy's will begin testing out a system known ...

Inflation and economic uncertainty have put pressure on retailers to find creative ways to protect margins while staying competitive. Dynamic pricing – a strategy that adjusts prices based on demand, ...

"Dynamic pricing" made Oxford University Press' shortlist for the word of the year in 2024. Although the practice has been around for years, a recent surge in demand for sought-after concert tickets, ...

If you're planning a visit to Legoland, you might want to first consider if it's going to be a busy weekend — it could end up costing you. Visitors to certain Legoland locations will soon start ...

AI dynamic pricing is on the way to a purchasing decision near you, and it’s another ham-fisted stab at maximizing short-term profits by sacrificing the customer and long term growth. The corporate ...

The airline industry is headed for record revenue this year — $996 billion — as the demand for travel soars. But the margins remain razor-thin. According to the trade association IATA, total expenses ...

The men’s World Cup coming to the United States, Canada and Mexico next summer will feature dynamic ticket pricing, a tool with the potential to send ticket prices soaring. As reported by The Athletic ...