Burc Tanir is the CEO of Prisync, the pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. Customers are more educated and tech-savvy than ever, and ...

The ability to change prices in the blink of an eye, instantly responding to market fluctuations, seems as if it would be an attractive tactic to online retailers. However, so-called dynamic pricing ...

The first challenge for most software companies is getting a product to market. The second, and often more difficult, is evolving once you’re live. As software becomes more usage-based and AI-driven, ...

Have you ever saved or left something in your online shopping cart and, days or weeks later, received a notification that the price of that item has changed? This is an example of dynamic pricing.

Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...