Color is an important stimulus for the brain because 80 percent of our sensory impressions come from our visual system. Some research suggests that the pituitary gland, which is responsible for body ...

The face is an important characteristic for recognizing individuals, and as is shown by Japanese phrases such as “kaoiro wo ukagau” (Look at the complexion; i.e., be sensitive to someone’s mood, read ...

Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. Color is fundamental to your perception of the world around ...

Color quietly plays a major role in how you experience the world. Color can affect your mood, alter your sleep schedule, and even change the way your food tastes. Color psychology is the study of ...

Have you noticed how the golden arches of McDonald’s make you instantly hungry? Or how the rich brown packaging of chocolate bars draws you in? Food companies know exactly what they’re doing with ...

Opinions expressed by Entrepreneur contributors are their own. It is becoming more and more apparent that colors in the office have a significant effect on productivity. The psychology of color is now ...