More and more businesses are using gamification to create brand awareness and drive user engagement. Gartner, Inc. predicts that more than 70% of Global 2000 organizations will have at least one ...

Discover how gamification enhances engagement in non-game environments, its benefits in business, potential pitfalls, and why it connects with innate human psychology.

The problem with learning in recent years across all levels of schooling is that, somewhere along the way, we lost how to make it fun. Instead, it’s become a chore or punishment to kids and their ...

The following post was published on the Knowledge@Wharton website on December 5, 2012. Can work be fun? Is it possible for customers to have the same deep engagement with an organization's products or ...

Nike has transformed the running experience by turning it into a game. Each pair of Nike running shoes comes with an accelerometer that connects wirelessly to your online Nike+ account. It monitors ...

Have you ever wondered how companies make their products and services more interesting and fun? Well, they use something called “gamification” in their marketing. But what exactly is gamification? In ...

Gamification in education enhances learner engagement by integrating game elements into the learning process. This concept has gained traction in various fields, including virtual reality application ...

Gamification can be a powerful tool to increase engagement. Unfortunately too often it's used to reward trivial activities. Social gamification may help prod people to engage in your community or ...

Interested in increasing SharePoint end user adoption and productivity? Gamification might be for you. On a tour of SharePoint User Groups (SPUGs) across Europe in October 2012, I was able to present ...

A warehouse worker plucks an item from a shelf and drops it into a bin, and with each action earns digital currency that can be redeemed for prizes. While the worker earns rewards, managers monitor ...