With almost 4 billion email users across the world, email marketing is a tried and true way to reach your current customers, regardless of whether your company is B2C or B2B. But what about finding ...

Not all email addresses are worth adding to your list. Some can actually hurt your email marketing ROI. Here’s how to prevent that – and build a stronger relationship with your prospects. A good place ...

Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...

For the new entrepreneur, marketing can be perplexing. Which digital strategy is best? Which offline ideas still work? How can you grow your business without risking a lot of money? While there’s a ...

Q: Should I be suspect of unsubscribing from email lists which ask me to confirm my email address? When I unsubscribe from email lists belonging to known entities or businesses, it generally just ...

There are a variety of reasons why you might want to find out who is behind an email account. Perhaps you're sending a private message and don't want to offend anyone by sending it to the incorrect ...