Since the first quarter of 2020, there has been a major shift in the way events are organized and experienced. The business-as-usual, in-person experiences became virtual-only when it was impossible ...

The Covid-19 pandemic saw almost all in-person events grind to a halt following government restrictions and lockdowns. As a result of this, we saw a surge in demand for virtual events as they became ...

B2B event marketing has evolved beyond single, isolated touchpoints. Today's audiences expect ongoing engagement, flexibility, and personalization; and, as a result, traditional event formats are less ...

Virtual events have emerged as powerful marketing tools, enabling businesses to connect with global audiences, deliver valuable content, generate leads, and drive business objectives without the ...