FUJIFILM North America Corporation today announced the launch of the new "FUJIFILM SX400" (hereafter "SX400") as part of its SX Series lineup of lens-integrated long-range cameras. SX400 is equipped ...

Fujifilm's X-E5 was released toward the end of 2025, and like all Fujifilm cameras, it was difficult to get your hands on at ...

I've had the opportunity to take a peek inside Yodobashi Camera, Japan's – and indeed the world's – largest camera store, and ...

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For Fujifilm devotees, the company's announcements of new cameras and lenses ahead of next week's massive Photokina photography show in Cologne, Germany, were sure to please. The most notable of its ...

Perhaps the bigger question is whether or not Fujifilm feels the need to have both the 23mm f/2.8 and an 18mm f/2 in the ...

There are a lot of options at $600 and based on past experience, I'm not sure Fujifilm's traditional sensors can match Sony's or even Samsung's quality. However, it will be an interesting experiment ...

Fujifilm lenses often don’t get enough credit. The company’s excellent X-series mirrorless cameras soak up much of the spotlight with their rugged builds, compact designs, and unique X-trans sensors.

Fujifilm's first digital camera purpose-built for professional filmmaking, has joined the list of IMAX-certified digital cameras. IMAX(R) certifies select high-end, best-in-class digital cameras that ...

Fujifilm's been in the instant shoot-and-print camera business for more than 25 years now, and its newest offering is a fun ...

Fujifilm’s excellent X-Pro1 combined the stylish retro looks of the X100 with a high-quality lens ecosystem, but the $1699 price point (and similarly expensive lenses) limited its appeal a bit. Last ...