As gamification continues to grow in popularity, its applications within the financial sector are expanding. It's no longer confined to just a single aspect of customer interaction; it's redefining ...

Have you ever wondered how companies make their products and services more interesting and fun? Well, they use something called “gamification” in their marketing. But what exactly is gamification? In ...

Summer is just around the corner, and with it comes a flurry of events: festivals, sports events, conferences, and more If you're a marketer or event organizer, you know how challenging it can be to ...

Credit card promotion used to be a straightforward path. Today’s journey is more like a labyrinth. Cardholders need persuading to choose your card, activate it, make their initial purchase, and use it ...

The financial world is changing fast. Companies are redefining how they engage customers. Gamification—adding game elements to non-gaming platforms—is driving this shift. It makes financial tasks fun ...

Virtual events have swiftly become the norm; but while organisers have grown to appreciate their many advantages, keeping audiences engaged remains a challenge. In many cases, audiences have simply ...

In today's competitive marketing landscape, brands must continuously seek innovative ways to stand out and engage their customers. Gamification is one such tactic; it enables marketers to enhance user ...

A recent buzzword among the manager folk is gamification. Some think it’s just another fleeting fashion, but Gartner predicts otherwise – by 2016, gamification will be used a standard practice to ...

New York, Aug. 08, 2024 (GLOBE NEWSWIRE) -- CRM Marketing leader Optimove announced partnerships with gamification leaders Captain Up and Gamanza Engage (a business unit within Gamanza Group AG), ...

It’s hard to ignore the buzz currently surrounding the gaming industry, and with gamification increasing loyalty and engagement, it’s no surprise to see that B2B brands are also looking to capitalise ...