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A new trend is going viral on TikTok: 'conservative girl makeup.' From the name, you might expect toned-down, pared-back, natural makeup looks in the viral 'Quiet Luxury' style, but the reality is the ...

For the past few years, it seems like one fruity beauty reference has come to define the makeup trends each summer. This year? It’s the turn of berry-girl makeup. It follows 2023’s strawberry-girl ...